What kind of media institution might distribute your media product and why?

In my opinion, a small British independent institution would be likely to distribute the film because it is a low-budget British film and institutions such as these specialise in distributing this type of film. 

As well as this, the production and distribution companies (Black Cat Productions and Fallen Tree Studios) sound like British independent companies, something that reflects the film itself and the social groups portrayed. Interesting, the majority of our audience feedback tells us that those who've seen it think the film would be shown in a multiplex cinema (such as a Cineworld); this is surprising as our film was hypothetically intended to be shown at an independent cinema such as the Rio Cinema.

(Our Fallen Tree ident 0:05. Below are four stages of the ident to illustrate)

Taking inspiration from the film Paranormal Activity and their revolutionary "Demand it!" online campaign, I think the film could be marketed with an original (albeit similar) online campaign that could target our audience. For example, short trailers could be placed on websites that are associated with independent cinema such as FilmLondon and Alternative Cinema in order to get attention. As well as this, fans of the trailer would then have to demand screenings in their local independent cinema (for example The Phoenix) and this would make sure that the film would get through to our intended target  audience.