How did you attract/address your audience?

We attracted our target audience by featuring characters that fit within their social groups in our film. As the uses and gratifications theory shows, people are willing to pay money in order to see a film that interests them. From our film the target audience will see a film involving people like them, whilst at the same time be able to enjoy a horror film that will make them jump and scare them.

Footage taken from a screening:

Our audience have a diversity in favourite film genres, therefore we thought that finding a common online website would be a wise way to target our audience. Groups, pages and events on Facebook allowed us to keep our audience up to date with screenings and directly targets them since only those interested in watching films such as this will click to attend the event. This use of technology helps us to market our sequence, as well as other websites such as Youtube.