Who would be the audiences for your media product?

The target audience for our product would be young British adults between the ages of 15 and 25. Our film would be rated 15 to ensure that we reach these people. We are also aware that there are other horror films that have a similar target audience and therefore the same certificate, such as Paranormal Activity.

It is most likely that our production will attract indie teenagers over 15 because our film begins with a character that is within this social group and so this character is relatable to people who will then want to watch the film. The majority of our audience feedback came from teenagers aged 16 who said that they enjoy a wide range of films.